Levi's® 247 is a loyalty mobile app of a world‑famous fashion brand. In the autumn of 2020, we creatively and executively produced an acquisition campaign for social networks Facebook and Instagram. As part of the campaign, we prepared generic creatives for the app itself and special visuals for the pre‑Christmas campaign stimulating sales. Thanks to this campaign, the goals were achieved, both in the number of new users of the Levi's® 247 application (in the order of tens of thousands) and in the volume of sales.